Wooyoungmi SS27 Translates the Korean Concept of "Heung" Into a Sentient Wardrobe

SummaryWooyoungmi's Spring/Summer 2027 collection is built around heung, a Korean social emotion encompassing joy, spontaneity, and rhythm, applied as a guiding design philosophy across silhouette, surface treatment, and motifSurface treatments across fabrics and leathers evoke a timeworn, sun-faded quality, while patterns draw from stripes, checks, feather-inspired crumple-dyeing, and minhwa motifs including cranes, lotus flowers, and sipjansaengdo natural symbolsAccessories extend the cult...